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      <image:title>Change Agent Bootcamp</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/6342aec4-a622-4ca1-9c73-90c652993c43/1_1_Dare_to_Think_Updated.png</image:loc>
      <image:title>Change Agent Bootcamp - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/4b64380d-e04d-410d-8742-4418a87b1bae/Six_Things_Resources.png</image:loc>
      <image:title>Change Agent Bootcamp - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/fefd0771-4fc1-46b3-8b38-ee0535f4cb1d/1_1_Button_Trophy.png</image:loc>
      <image:title>Change Agent Bootcamp - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1635772891888-8VGSF5AF938HK1RCY0F8/1_1_TCW_Tick.png</image:loc>
      <image:title>Change Agent Bootcamp - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/8c4c15e1-01b4-43a8-9191-31af21c9c05b/1_1_Button_Think.png</image:loc>
      <image:title>Change Agent Bootcamp - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.irrationalchange.com/why-irrational-change</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/e47c54f6-4873-4698-8a5d-d59a007101e7/1_1_MoreaboutAcademy_Button.png</image:loc>
      <image:title>Why Irrational Change?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/07d0ee1a-01f3-440f-a142-90ad78f69a44/1_1_MoreaboutCAB_Button.png</image:loc>
      <image:title>Why Irrational Change?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/4788abc8-ab1b-4849-8e5f-a945014cc341/1_1_MoreaboutIC_Button.png</image:loc>
      <image:title>Why Irrational Change?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/d08add6e-d5a8-46ef-a7fa-874f5ebf1bf5/1_1_MoreaboutTheory.png</image:loc>
      <image:title>Why Irrational Change?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1887b385-b88f-45c9-9e6c-0b0b19118e1c/1_1_Talktous_Button.png</image:loc>
      <image:title>Why Irrational Change?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/3c0461f9-fd83-4bcc-bf5b-126bb537e7ba/1_1_MoreaboutTools_Button.png</image:loc>
      <image:title>Why Irrational Change?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/9a6298a3-1963-4789-9518-40f156f8e7a4/1_1_Moreabouttactics_Button.png</image:loc>
      <image:title>Why Irrational Change?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/59d09dfe-b23d-485f-9492-5fe3dad33b3a/1_1_Button_Sign+Up.png</image:loc>
      <image:title>Why Irrational Change? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1630577349872-WVUHNKJ2PB2PPDYWG2VC/210204_1_1_TCW_SameOldSameOld.gif</image:loc>
      <image:title>Why Irrational Change? - Dare to be different</image:title>
      <image:caption>We start with a simple principle; If we keep doing the same things, we will get the same outcomes. Whether you believe in the 70% failure rate of projects in achieving their outcomes, or that it is a higher number, it is time to do things differently. The go-to approaches and methodologies in the field of change management were created around the turn of the century. The focus was on process reengineering and system integrations in a world focused on efficiency and effectiveness. Leap forward to today. Competitive advantage comes from having engaged, empowered teams who make great choices. Strategic value is delivered through collaboration, partnerships, as well as efficiency and effectiveness. Meanwhile, our teams and leaders are overloaded with the speed and complexity of information that they face. Global uncertainty and volatility have become the norm, and threaten our ability to predict the future. Our brains have not evolved for our modern world, we take shortcuts, we operate on survival tactics. We behave in a way that can feel irrational and unpredictable to others, or we simply paralyse. The established change methodologies no longer work, the environment has changed for good, and we need a new approach to organisational behaviour change. Dare to be different.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1630654604526-H0T7GV29TB1CIM3GL4DA/1_1_TCW_KnowDoBelieveTactics.gif</image:loc>
      <image:title>Why Irrational Change? - Why irrational change?</image:title>
      <image:caption>When our brains are overloaded, we take shortcuts, known as cognitive biases. To the casual observer, these can seem irrational and unpredictable. This is deceptive, as humans are very predictable, as the behavioural scientist Dan Ariely calls it we are ‘Predictably irrational’. Irrational Change factors the predictably irrational behaviour of humans into a more effective approach to organisational behavioural change. We apply concepts from behavioural science, neuroscience, psychology, inspirational leadership, entrepreneurship, and viral marketing to changing your organisational behaviour and beliefs. With a background in process efficiency, we believe in working smarter, not harder, conserving the limited energy of your teams. An Irrational Change approach gives predictable, repeatable success in delivering your change outcomes. Our approach demystifies what motivates humans to change their behaviour, in an organisational context. This gives you the insight you need to design changes that are easy to implement, right first time, or to smoothly transform your business, delivering your strategic value.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1630651633737-F6QPXK13USQWB569U9QU/1_1_TCW_ChangeImpact.gif</image:loc>
      <image:title>Why Irrational Change? - Do I need Irrational Change?</image:title>
      <image:caption>The first step is to ask yourself whether you need an Irrational Change approach, or whether a traditional methodology will work for you. Irrational Change focuses on the hard to-do changes, changing beliefs, culture, the choices our teams make. Start by looking through the lens of the three types of change: Know: I need to know something different. Do: I need to do the same task I am doing, differently. Believe: I need to make different choices to get different outcomes. Each of the types of change leads to one of three change tactics: Know: Engagement and communications, to inform. Do: Training, to build capability in the new system or process. Believe: This is where Irrational Change comes in, focusing on what motivates those that need to change, and how they are likely to react.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1630576089492-AF4BO688IMEW7H7LFKRQ/210527_1_1_TCW_WorkOutwards.gif</image:loc>
      <image:title>Why Irrational Change? - The moment of choice</image:title>
      <image:caption>The easy changes, automation, outsourcing, computerisation have been established in most modern organisations. The hard-to-do value delivering changes are left, which is where Irrational Change comes in. We start with choices. Our background in strategy execution has taught us to find the Point of Value in any transformation or integration. All too often, the point of value is driven by a few people choosing to do something differently. Typically, where your organisation interfaces with your partners; customers, or vendors. It isn’t the insights platform, the new process, the centre of excellence. These may support the moment of choice, when a human needs to choose a different approach. The Irrational Change Approach starts at that moment of choice and works outwards to identify the motivators which will encourage or create a barrier to that choice being made. From this insight, we design a change strategy that operates like a laser-guided missile, focused on delivering your strategic value.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1630577222236-1BRCCLVVXGAYCW4Z2RS6/210702_1_1_TCW_TripleChangeConstraint.gif</image:loc>
      <image:title>Why Irrational Change? - The triple constraint</image:title>
      <image:caption>We use a simple equation to assess the likelihood that your strategy will execute and deliver your value: Execution = Motivation x The triple Constraint 3 Motivation is important, and for that, we look to the moment of choice. The triple constraint (C3) looks at the three things that will constrain your success: Capacity: Does the organisation and its change leaders have the capacity to take on this change? A common constraint and one which is entirely within your control. Capability: Does the organisation and its change leaders have the capability they need to lead change? Very few, if any, change leaders go to leadership school, let alone change leadership school. Most are self-taught. Conviction: Do your change leaders have the conviction they need to lead the change, the willingness to do things differently? This is the make-or-break, when it comes to organisational change.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1635785712793-BGX4VXIXZ9YM0WWFOR0O/Irattional+Approach+in+Steps.png</image:loc>
      <image:title>Why Irrational Change? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/59d09dfe-b23d-485f-9492-5fe3dad33b3a/1_1_Button_Sign+Up.png</image:loc>
      <image:title>Why Irrational Change? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.irrationalchange.com/terms-and-conditions</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/4788abc8-ab1b-4849-8e5f-a945014cc341/1_1_MoreaboutIC_Button.png</image:loc>
      <image:title>The Small Print</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/d08add6e-d5a8-46ef-a7fa-874f5ebf1bf5/1_1_MoreaboutTheory.png</image:loc>
      <image:title>The Small Print</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/3c0461f9-fd83-4bcc-bf5b-126bb537e7ba/1_1_MoreaboutTools_Button.png</image:loc>
      <image:title>The Small Print</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/9a6298a3-1963-4789-9518-40f156f8e7a4/1_1_Moreabouttactics_Button.png</image:loc>
      <image:title>The Small Print</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/e47c54f6-4873-4698-8a5d-d59a007101e7/1_1_MoreaboutAcademy_Button.png</image:loc>
      <image:title>The Small Print</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/07d0ee1a-01f3-440f-a142-90ad78f69a44/1_1_MoreaboutCAB_Button.png</image:loc>
      <image:title>The Small Print</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1887b385-b88f-45c9-9e6c-0b0b19118e1c/1_1_Talktous_Button.png</image:loc>
      <image:title>The Small Print</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.irrationalchange.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/4788abc8-ab1b-4849-8e5f-a945014cc341/1_1_MoreaboutIC_Button.png</image:loc>
      <image:title>Contact</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/d08add6e-d5a8-46ef-a7fa-874f5ebf1bf5/1_1_MoreaboutTheory.png</image:loc>
      <image:title>Contact</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/3c0461f9-fd83-4bcc-bf5b-126bb537e7ba/1_1_MoreaboutTools_Button.png</image:loc>
      <image:title>Contact</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/9a6298a3-1963-4789-9518-40f156f8e7a4/1_1_Moreabouttactics_Button.png</image:loc>
      <image:title>Contact</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/e47c54f6-4873-4698-8a5d-d59a007101e7/1_1_MoreaboutAcademy_Button.png</image:loc>
      <image:title>Contact</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/07d0ee1a-01f3-440f-a142-90ad78f69a44/1_1_MoreaboutCAB_Button.png</image:loc>
      <image:title>Contact</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1887b385-b88f-45c9-9e6c-0b0b19118e1c/1_1_Talktous_Button.png</image:loc>
      <image:title>Contact</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.irrationalchange.com/pitch-your-case</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/4788abc8-ab1b-4849-8e5f-a945014cc341/1_1_MoreaboutIC_Button.png</image:loc>
      <image:title>Pitch your case</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/d08add6e-d5a8-46ef-a7fa-874f5ebf1bf5/1_1_MoreaboutTheory.png</image:loc>
      <image:title>Pitch your case</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/3c0461f9-fd83-4bcc-bf5b-126bb537e7ba/1_1_MoreaboutTools_Button.png</image:loc>
      <image:title>Pitch your case</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/9a6298a3-1963-4789-9518-40f156f8e7a4/1_1_Moreabouttactics_Button.png</image:loc>
      <image:title>Pitch your case</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/e47c54f6-4873-4698-8a5d-d59a007101e7/1_1_MoreaboutAcademy_Button.png</image:loc>
      <image:title>Pitch your case</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/07d0ee1a-01f3-440f-a142-90ad78f69a44/1_1_MoreaboutCAB_Button.png</image:loc>
      <image:title>Pitch your case</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1887b385-b88f-45c9-9e6c-0b0b19118e1c/1_1_Talktous_Button.png</image:loc>
      <image:title>Pitch your case</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1635411606765-7I8UR49T4SABFT6KGSHZ/1_1_Tooklit_Button.png</image:loc>
      <image:title>Pitch your case - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1635411631035-YLEE9I5V8VBMZ52J20P3/1_1_Tactics_Button.png</image:loc>
      <image:title>Pitch your case - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.irrationalchange.com/faq</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/4788abc8-ab1b-4849-8e5f-a945014cc341/1_1_MoreaboutIC_Button.png</image:loc>
      <image:title>FAQ</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/d08add6e-d5a8-46ef-a7fa-874f5ebf1bf5/1_1_MoreaboutTheory.png</image:loc>
      <image:title>FAQ</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/3c0461f9-fd83-4bcc-bf5b-126bb537e7ba/1_1_MoreaboutTools_Button.png</image:loc>
      <image:title>FAQ</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/9a6298a3-1963-4789-9518-40f156f8e7a4/1_1_Moreabouttactics_Button.png</image:loc>
      <image:title>FAQ</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/e47c54f6-4873-4698-8a5d-d59a007101e7/1_1_MoreaboutAcademy_Button.png</image:loc>
      <image:title>FAQ</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/07d0ee1a-01f3-440f-a142-90ad78f69a44/1_1_MoreaboutCAB_Button.png</image:loc>
      <image:title>FAQ</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1887b385-b88f-45c9-9e6c-0b0b19118e1c/1_1_Talktous_Button.png</image:loc>
      <image:title>FAQ</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/8806ca9f-c358-4d01-9c0b-3f6f7ce540e5/FAQ_Buttons_White.jpg</image:loc>
      <image:title>FAQ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.irrationalchange.com/irrational-change-approach</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/e47c54f6-4873-4698-8a5d-d59a007101e7/1_1_MoreaboutAcademy_Button.png</image:loc>
      <image:title>Approach</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/07d0ee1a-01f3-440f-a142-90ad78f69a44/1_1_MoreaboutCAB_Button.png</image:loc>
      <image:title>Approach</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/4788abc8-ab1b-4849-8e5f-a945014cc341/1_1_MoreaboutIC_Button.png</image:loc>
      <image:title>Approach</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Approach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.irrationalchange.com/leading-change-masterclass</loc>
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    <lastmod>2025-03-11</lastmod>
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      <image:title>Leading Change Masterclass - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Leading Change Masterclass - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Leading Change Masterclass - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/4b64380d-e04d-410d-8742-4418a87b1bae/Six_Things_Resources.png</image:loc>
      <image:title>Leading Change Masterclass - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Leading Change Masterclass - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Leading Change Masterclass - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Leading Change Masterclass - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.irrationalchange.com/sign-up</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.irrationalchange.com/workshops-and-webinars</loc>
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    <priority>0.75</priority>
    <lastmod>2026-01-08</lastmod>
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      <image:title>Workshops and Webinars</image:title>
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      <image:title>Workshops and Webinars - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1887b385-b88f-45c9-9e6c-0b0b19118e1c/1_1_Talktous_Button.png</image:loc>
      <image:title>Workshops and Webinars - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1659092506290-0JMWWXMLEGBRIQTOEWP7/Slide2.png</image:loc>
      <image:title>Workshops and Webinars - Humans are Predictable (Copy)</image:title>
      <image:caption>We share how behavioural science allows us to predict the irrational behaviour of humans and how you can use that predictability to work smarter, not harder. This is one of our foundation layers and pops up in most of our webinars. This deep dive gives you the confidence to apply behavioural science to your own change practice, and solution designs. Time: 60-90 minutes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1659092506776-W3OU272QFEJXQQ1CPQBQ/Slide3.png</image:loc>
      <image:title>Workshops and Webinars - The Secrets of Motivation (Copy)</image:title>
      <image:caption>Wouldn’t you like to know what motivates your team? Which of your signals impacts the choices that they make. In this popular webinar we look at the moment of choice and the six things that leaders signal, which make the most difference. With your new found knowledge you can lead smarter, not harder. If you are a change agent, or coach, this is essential to successfully nudging leaders to lead change. Time: 90 minutes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1659092507479-WSP8K8FBSGR33FDHPL5X/Slide4.png</image:loc>
      <image:title>Workshops and Webinars - Be a more Inspiring Leader (Copy)</image:title>
      <image:caption>Who doesn’t want to be more inspiring? We break down what inspiration feels like and three simple and easy to adopt tactics which will increase your followership. A must attend for any leader of change. Timing: 60-90 minutes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1659092508543-DLO2000OYBXA3406Z9MV/Slide5.png</image:loc>
      <image:title>Workshops and Webinars - Storytelling for Change (Copy)</image:title>
      <image:caption>Stories are 22 times more memorable than facts. Stories explain how our world works and how we fit into it. They entertain us and connect to our emotions. Stories are an essential skill for anyone wanting to persuade or lead others through change. We apply our practical, make-it-easy approach to the subject and will leave you feeling more confident in your ability to engage and persuade others. Timing: 90 minutes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1659092508840-WTHD37N1HQZ5Q1SQYTB5/Slide6.png</image:loc>
      <image:title>Workshops and Webinars - How to Change Culture (Copy)</image:title>
      <image:caption>It feels hard, but it does not need to be. We demystify how culture is formed, what it is, and some simple steps to changing it. With many (most?) changes declaring some form of ‘culture’ change this is an essential building block for your teams. Webinar: 90 minutes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1659092509677-798UQLQ1RG2NIHKF4C4J/Slide7.png</image:loc>
      <image:title>Workshops and Webinars - Invest in Resilience and Renewal (Copy)</image:title>
      <image:caption>Capacity for change is one of your biggest constraints. Learn the art of building resilience in your teams and the activities which contribute most to renewal. This webinar is a great resource in times of change and uncertainty. Timing: 60-90 minutes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1659092510263-CNOUC53IWQS77IXQ2MHO/Slide8.png</image:loc>
      <image:title>Workshops and Webinars - Quickly Build Trust and Relationships (Copy)</image:title>
      <image:caption>Change happens at the speed of trust. Trust leads to risk taking, open mindedness and empowerment. It increases your chances fo persuasion and reduces conflict. Our interactive format quickly builds relationships and lays out the basis to accelerate trust building. Timing: 60-90 minutes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1659092511088-050MSE6SF2E78HY24BNE/Slide9.png</image:loc>
      <image:title>Workshops and Webinars - How to have a Tough Conversation (Copy)</image:title>
      <image:caption>We avoid tough conversations all the time, whether with our boss, a stakeholder, a customer or colleague. We are afraid of their reaction and the risk of damaging the relationship. This webinar shares a simple approach, similar to the one used by FBI negotiators, to reduce the risk of conflict and increase your ability to be persuasive. We include some practical brain hacks and language tricks which make a big difference. Timing: 60-90 minutes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1659180519300-YN5C1IP7AWZ18GEUA0MB/Manage+Resistance+Like+a+Pro.png</image:loc>
      <image:title>Workshops and Webinars - Manage Resistance like a Pro (Copy)</image:title>
      <image:caption>The art and science of managing resistance. We explore why humans resist change, how to spot it, and how to manage it. We bring our unique and practical insights into the subject. Time: 2 hours Available: Webinar, On Demand (coming soon)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1659092512594-CFMP0059Q718Z8SM638L/Slide10.png</image:loc>
      <image:title>Workshops and Webinars - Know your Value (Copy)</image:title>
      <image:caption>We deep dive into the point of value, the moment of choice, where a human willingly chooses to do something differently, or not. This is a powerful webinar which will help you think differently about the value in your project and how much is at risk of human choices. In addition to a change impact heatmap you will have a clear sense of the scale, and value change risk. If you have ever struggled to get the investment you need in change management, this is for you. Timing: 90 minutes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1659092513171-2VNEM3DLDX3WMBNRMVOW/Slide11.png</image:loc>
      <image:title>Workshops and Webinars - Compelling Communications (Copy)</image:title>
      <image:caption>How do you make your communications stand out? In this webinar we share a bunch of amazing tactics and brain hacks from behavioural science and viral marketing which will help your change comms stand out. This works well with our Storytelling for Change webinar Timing: 90 minutes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1659092513907-1K61WPT1GUT3PDF6U84B/Slide12.png</image:loc>
      <image:title>Workshops and Webinars - Agility, Ownership and Engagement (Copy)</image:title>
      <image:caption>Frustrated that your teams are not taking ownership, that they are not acting in an empowered or agile way? We demystify what creates empowerment, which leads to agility, and offer brain hacks which quickly create ownership Timing: 90 minutes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1659092514782-ABVA4LULQT72CZF2B94I/Slide13.png</image:loc>
      <image:title>Workshops and Webinars - Who, or What is Stealing your Lunch? (Copy)</image:title>
      <image:caption>Resource (time, money, people) are not unlimited, we compete with many other priorities for the resources we need for our change to be successful. This practical workshop works though what is competing with you and the impact they will have on your change. Knowing this will determine whether you can be successful or not. Timing: 60-120 minutes interactive workshop</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1659092515185-HXWTZ3O26YBODJ2PAFA4/Slide14.png</image:loc>
      <image:title>Workshops and Webinars - External Radar (Copy)</image:title>
      <image:caption>Context is everything, we are the product of our environment. This webinar deep dives into how History, Culture and Structure will impact your change. Run with the horse, before you try and change its direction. Use these insights to assess your likely success and to design changes that are native for your environment. Timing: 60-90 minutes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1659092516898-0ZEVY4RXRE44OQXOKCY4/Slide15.png</image:loc>
      <image:title>Workshops and Webinars - Break down Barriers and Silos (Copy)</image:title>
      <image:caption>As organisations scale, silos create naturally. The dynamic between silos can create barriers which can feel impossible to overcome. We use the insights from Irrational Change to give you practical brain hacks and tactics to see, and break down Silos. Create connections you need for success. Timing: 60-90 minutes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1659092516708-2H8O0H1PTWKSNKQXG43I/Slide16.png</image:loc>
      <image:title>Workshops and Webinars - Faster Decision Making (Copy)</image:title>
      <image:caption>Frustrated with the way decisions are made in your organisation? Is there a strong need for consensus? Do you feel that you go round the loop more times than are needed? We apply the thinking behind Irrational Change to the world of making decisions. From language tricks to brain hacks and rituals, we have some great recommendations for you. Time is money, imagine the value of faster decision making. Time: 60-90 minutes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/1659092517997-ZW2HMA32YGA4UEQ4D97M/Slide17.png</image:loc>
      <image:title>Workshops and Webinars - Get your SteerCo to Work for You (Copy)</image:title>
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      <image:title>Ho Ho Ho Its Christmas time</image:title>
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      <image:title>Ho Ho Ho Its Christmas time</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612e4cc5bc325958745c7532/3c0461f9-fd83-4bcc-bf5b-126bb537e7ba/1_1_MoreaboutTools_Button.png</image:loc>
      <image:title>Ho Ho Ho Its Christmas time</image:title>
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    <image:image>
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      <image:title>Ho Ho Ho Its Christmas time - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Big Goals Planner - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Big Goals Planner</image:title>
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      <image:title>Big Goals Planner</image:title>
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      <image:title>Leadership Development</image:title>
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      <image:title>Leadership Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Leadership Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>MOC Canvas</image:title>
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      <image:title>MOC Canvas</image:title>
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      <image:title>MOC Canvas</image:title>
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    <image:image>
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      <image:title>MOC Canvas</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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