Five steps to Irrational Change

The Irrational Change approach guides you through a process that will give you the insight you need to create a targeted change strategy, one that delivers the value.

We use a five-step process. Each of the steps has diagnosis tools and tactics to give you the insight you need for your change strategy and interventions.

The five steps:

1. Establish the impact
   Does anyone need to know, do, or believe anything differently for this change to be successful? The starting point. If no-one needs to know, do or believe differently, you do not have a change.

2. Calculate the value
   How much value is based on people doing, knowing, or believing differently? This gives a sense of the scale and the value at risk if you are not successful.

3. Assess the gap
   What is the size of the gap in knowing, doing or believing differently? Looking at the type and scale, you can quickly determine where you are on the matrix, and what tactics will be effective.

4. Diagnose current motivation
   If an Irrational Change is needed, we focus on the Moment of Choice and what is causing the current motivation.

5. Assess the future motivation
   Take a moment to look at the leading indicators which will lead to future motivation and the likelihood of being able to put these in place.

Take a sneak peek at the theories, tools or tactics behind the five steps. If you would like to learn how to apply the Irrational Change Approach to your practice, our academy is for you.