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Before you start exploring our solutions, here’s what you need to know:

What we do

We build change, trasnformation and leadership tools, including knowledge bases, AI solutions, prompts, agents, coaching and teaching.

If you use our website or services, we may process some personal data, but only what we need to make things work well.

What we collect (and why)

We may collect:

• Basic details (like your name, email, company).

• Messages, prompts, or inputs you choose to share.

• Usage data (how you interact with our tools).

• Technical info (like browser type or IP address).

We use this to:

• Provide and improve our services.

• Respond to you.

• Keep everything running smoothly and securely.

• Understand what’s working (and what isn’t).

We try to keep things lean: no unnecessary data, no over-collection.

AI, prompts, and your data

Because we work with AI, it’s worth saying this clearly:

We do not use your data or prompts to train general AI models unless explicitly agreed or asked us to.

We may use interaction logs to:

• Improve the quality and reliability of our services.

• Identify new opportunities and innovations.

• Fix issues, bugs, or things that didn’t work as expected.

Where we do this, we aim to apply appropriate safeguards and keep your data protected.

Friendly tip: Avoid sharing sensitive or personal data unless it’s necessary and authorised.

Who we share data with

We don’t sell your data, ever.

We may work with trusted providers (like cloud hosting or AI infrastructure partners) to deliver our services. They only process data under strict safeguards.

We may also share information where required by law.

International data

Sometimes data may be processed outside the UK or EEA (for example, by cloud providers). Where that happens, we use appropriate safeguards to protect it.

How long we keep data

We keep data only for as long as we need it - for delivering services, improving them, and meeting legal requirements.

After that, it’s deleted or anonymised.

Files uploaded into our agents are held securely for 30 days, then deleted.

Security

We take security seriously and use appropriate measures to protect your data.

No system is perfect, but we work hard to keep things safe and continuously improve.

Your rights

You have rights over your data, including the right to:

• Access it.

• Correct it.

• Delete it.

• Object to how it’s used.

Just get in touch and we’ll help.

A quick note on roles

Sometimes we process data for our own purposes (as a controller).
Sometimes we process data on behalf of clients (as a processor).

Either way, we treat it with care.

Get in touch

Questions, requests, or concerns? Talk to us

Updates

We may update this from time to time. If we do, we’ll keep it clear and transparent.