Who we are
About Us
What we do
We offer solutions and advice for our clients to achieve their strategic ambitions.
The hard to do stuff, in the hard to do environments.
“If you do the same things, you will get the same outcomes”
Our Story
We are experts in Behavioural Science, AI and Organisational Behaviour.
We bring four decades of navigating the most difficult and messy environments to realise value for our clients.
With backgrounds in FMCG, engineering, M&A, software development, public and private sector we were frustrated with how little value organisations achieved from their strategic initiatives.
We had an idea that the missing link was organisational behaviour and left the comfort and safety of our corporate world to set up Irrational Change in 2020, just as the global pandemic hit.
Our ability to quickly diagnose a situation and offer practical, actionable advice on how to lead in unprecedented times introduced us to our first clients and set us on our path.
We balance our client delivery with innovation, aiming to stay 3-5 years ahead of our field. We are highly responsive to new ideas, concepts and technology, like Generative AI.
We believe Generative AI is the missing link to unlocking behavioural intelligence and its use in your organisation.
Our work at BeSciAI is the next evolution of our thinking.
Edwina Pike
Inventor of Irrational Change and a self-confessed behavioural geek. Edwina is an expert in navigating complex organisational dynamics. She is naturally curious and believes in the art of the possible.
Nick Pike
Head coach, innovation partner and advisor to our clients, Nick is an expert in sense-making and reading the room, seeing what others miss. He is practical, pragmatic and believes in keeping things simple.
Unlock the magic
Connect with one of our team to explore how Irrational Change and BeSciAI can transform your strategic, portfolio and transformation outcomes.
See the magic for yourself.