Experience
Speaking
Bio
Edwina Pike is a change-maker with a mission: to challenge how organisations think about behaviour, technology, and transformation.
Edwina sits at the intersection of Behavioural Science and AI, where theory meets the messy human reality.
Her work focuses not just on what AI can do, but on how it actually changes behaviour in organisations, for better, and sometimes for worse.
Known for a refreshingly disruptive approach, Edwina helps leaders move beyond the hype and into practical, evidence-based applications. She regularly speaks on the evolving role of AI in change, strategy and transformation, and is an invited judge in AI innovation competitions, balancing real-world impact against shiny distraction.
When speaking, Edwina doesn’t shy away from the uncomfortable truths. She explores the ethical dimensions of AI, reveals how easily behaviour can be influenced (and manipulated) through dark patterns, and showcases powerful real-world use cases that demonstrate both the opportunity and responsibility that comes with these tools.
Expect insight, challenge, and the occasional raised eyebrow.
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Podcasts
Enjoy hearing Ed(wina) Pike in conversations about change and leadership.
You can’t unsee it
Ed sits down with Mick for a sharp, unfiltered conversation about why humans are predictably irrational at work, and what that means for leaders, change agents, and organisations trying to actually get things done. Ed makes a compelling case that safety - not purpose, not values - is the primary driver of human behaviour at work. Once you see it, you can't unsee it.
Psychological Safety
Jessica Crow and Edwina discuss the significance of ensuring people feel included to improve team psychological safety and how many organizations (for-profit in particular) struggle to provide psychologically safe environments where change and innovation – which requires risk – thrive.
Leaders are humans first
In this conversation with Editor, Teresa Moulton from Change Management Review, our co-founder, Edwina Pike touches on why leadership is tough and how leaders can use some behavioural science ‘Brain Hacks’ to lead more effectively.
I am here for your success
In this conversation with Eloise, founder of Change It Talent, our co-founder, Edwina Pike touches on many of the subjects that Change Agents agonise over, from being valued by stakeholders, navigating tough conversations and some useful Be Sci hacks you can use.
A new lens on Leading Change
In this episode, Edwina Pike sits down with Brian Gorman to talk about what Irrational Change really is. and why most change fails. The role of our tribes and that we check safety before we change. Trust is the magic sprinkle dust that makes everything else possible. Change is emotional long before it is rational. The result is a disruptive, practical conversation about leading change smarter — not harder.
Change happens at the speed of trust
In this episode, Ed and Ali Juma chat about how Irrational Change exposes some of the common myths around change practices and promote practical ways to manage change more effectively.
Strategies for Leading Change
Ed talks to Tony Lockwood about what Irrational Change really means, why it matters. Overloaded, tribal, and driven by emotion people don't hate change; they hate surprises. The models that built our field no longer work. So she rewrote them using behavioural science to create environments where the right choices happen naturally. Right first time, every time.