What people use Copilot for

The 2025 Copilot usage research is in. The team looked at 37.5 million unidentified conversations randomly sampled on a daily basis between January and September 2025.

Unsurprisingly, the patterns show Copilot is used as a productivity tool during the working day, then shifts to a conversational partner during the evenings and weekends.

Surprisingly, the report suggests, 'At least 10% of the adult population engage with AI on a weekly basis'.

The top 5 Topics:
1. Technology
2. Work and Career
3. Health and Fitness
4. Language learning and translation
5. Society, Culture, and History

The top 5 Intent:
1. Searching
2. Advice
3. Creating
4. Learning
5. Technical Support

WHY DOES THIS MATTER: The more we normalise AI platforms as trusted advisors in our lives, our health, and our society, the more influence they will have over our beliefs and choices.

Source
Link to the original research paper: https://microsoft.ai/wp-content/uploads/2025/12/What_people_do_with_Copilot-8.pdf