Pulse

Welcome to the BeSci AI Pulse, a collation of articles, links and resources which inform our thinking about Behavioural Science and AI.

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Ed Pike Ed Pike

Drugs giant Roche invests in Nvidia chips

Pharma giant Roche is adding a further 2,176 Nvidia GPUs to its internal “AI factory” which it says gives it the largest AI compute capacity of any pharmaceutical company.

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AI takes on Cattle Herding

A startup, called Halter are in talks to raise $2bn in funding for their AI powered Cow collars and their deal is already oversubscribed.

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Your LLM is biased too.

Researchers in Munich set out to see whether 20 LLM's displayed well established cognitive biases that humans have. They selected 30 common biases and ran 30,000 tests to see how they did.

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The Doctor is in.

Imagine a world where an AI agent can explain your lab results, diagnoses, and medical records, and provide more accurate, personalized answers to questions about your symptoms and medication.

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OpenAI launches 5.4 and improves GDPVal to 83%

The new version of ChatGPT brings a new round of sophistication to how it can be used in an organisational context including and improved ability to create and edit spreadsheets, presentations, and documents.

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Open AI recruits consulting firms.

Open AI announced this week that the "limiting factor for seeing value from AI in enterprises isn’t model intelligence, it’s how agents are built and run in their organizations."

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2026 AI in Professional Services Report

The recent report by Thomson Reuters into how AI is being used in Professional Services is unsurprising. GenAI is normalising across legal, tax, risk, and government, with 2026 being the point where it becomes mainstream.

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Ed Pike Ed Pike

AI is changing the way we speak

Language evolves through usage, and is influenced by popular culture and social proof, so it should be unsurprising that our unscripted language is being biased by AI.

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Do you know when you are talking to a bot?

More and more, when you ring an organisation, an AI agent is answering your call. You might think you could spot them, with their not-quite human cadence and tone, but these days it is much much harder.

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