Pulse
Welcome to the BeSci AI Pulse, a collation of articles, links and resources which inform our thinking about Behavioural Science and AI.
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Drugs giant Roche invests in Nvidia chips
Pharma giant Roche is adding a further 2,176 Nvidia GPUs to its internal “AI factory” which it says gives it the largest AI compute capacity of any pharmaceutical company.
AI takes on Cattle Herding
A startup, called Halter are in talks to raise $2bn in funding for their AI powered Cow collars and their deal is already oversubscribed.
AI generated music listened to by AI bots leads to a fraud conviction.
A North Carolina man, Michael Smith, pleaded guilty to running a large‑scale music streaming fraud scheme that used artificial intelligence and automated bot accounts to steal millions of dollars in royalties from major streaming platforms.
Where is will invest $1bn
The OpenAI foundation recently shared its strategy to invest at least $1bn
It isn’t what you have. It’s how you use it.
A recent large‑scale study on AI tutors shows how using AI differently, makes a difference.
Tech Entrepreneur designs cancer vaccine for his dog
With the help of AI Paul Conyngham developed a custom a mRNA cancer vaccine for his dog Rosie.
Your LLM is biased too.
Researchers in Munich set out to see whether 20 LLM's displayed well established cognitive biases that humans have. They selected 30 common biases and ran 30,000 tests to see how they did.
The Doctor is in.
Imagine a world where an AI agent can explain your lab results, diagnoses, and medical records, and provide more accurate, personalized answers to questions about your symptoms and medication.
OpenAI launches 5.4 and improves GDPVal to 83%
The new version of ChatGPT brings a new round of sophistication to how it can be used in an organisational context including and improved ability to create and edit spreadsheets, presentations, and documents.
Scammers are working smarter, not harder with AI
The AI isn't creating new weaknesses in humans, it is widening existing ones.
Is AI coming for my job? Not yet, but it will, by stealth
Anthropic release a report on "Labor market impacts of AI: A new measure and early evidence" this week.
Your organisations dirty secret
Somewhere in your organisation is a PC running DOS, or a mainframe running a Cobol application.
Open AI recruits consulting firms.
Open AI announced this week that the "limiting factor for seeing value from AI in enterprises isn’t model intelligence, it’s how agents are built and run in their organizations."
Is imitation the sincerest form of flattery?
Have you ever been tempted to copy someone elses homework, rather than do the work yourself?
The price of ethics
This has been a big week for the discussion of ethics, AI and the Military.
Will monitoring AI adoption improve leadership selection?
The team at Accenture think so. The Financial Times has reported that the firm plans to use, the use of AI, in its selection of leaders.
2026 AI in Professional Services Report
The recent report by Thomson Reuters into how AI is being used in Professional Services is unsurprising. GenAI is normalising across legal, tax, risk, and government, with 2026 being the point where it becomes mainstream.
AI is changing the way we speak
Language evolves through usage, and is influenced by popular culture and social proof, so it should be unsurprising that our unscripted language is being biased by AI.
Do you know when you are talking to a bot?
More and more, when you ring an organisation, an AI agent is answering your call. You might think you could spot them, with their not-quite human cadence and tone, but these days it is much much harder.
Is AI destroying our Institutions.
A team at Boston University has given the blueprint for how AI is destroying our institutions.