Pulse

Welcome to the BeSci AI Pulse, a collation of articles, links and resources which inform our thinking about Behavioural Science and AI.

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Ed Pike Ed Pike

Disaster Data

The EU Joint Research Centre has just built a dataset that covers over 3,000 disaster events across 175 countries between 2014 and 2024, spanning 26 disaster types and accounting for around 80% of global economic losses.

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AI better in the ER room

If your image of an ER room is of complex, crazy, life threatening and changing decisions happening in the moment, you are not wrong.

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Will the US midterms be driven by AI?

A recent NBC News article highlights how AI-generated content is quietly but rapidly entering political campaigns, especially in the run-up to the 2026 midterms.

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Does AI make things up?

A recent experiment by researchers at the University of Gothenburg shows how quickly false data can enter the narrative.

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Watching your clicks

Many organisations have realised that the missing piece in their AI jigsaw is the knowledge and understanding in their employees heads.

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SNAP and you are gone.

Evan Spiegal, CEO of SNAP announced 1,000 jobs gone (16% of staff), $500 million stripped out of the cost base, and a repeated insistence that this is not panic but precision.

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Ed Pike Ed Pike

From shoes to GPU's

Allbirds, once a poster child for ethical consumerism, merino wool minimalism and B‑Corp virtue calmly announced it has sold its shoes, its brand and, effectively, its former self this week to become NewBird AI, a GPU‑as‑a‑Service operation armed with $50 million of convertible financing.

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Ed Pike Ed Pike

Ethical AI Governance in China

Their intent is to embed mandatory ethical governance into AI activities conducted in China, where it may pose risks to Human Dignity, Public Order, Life and Heath, Privacy and Data Security, Social Fairness or Sustainable Development.

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