Pulse

Welcome to the BeSci AI Pulse, a collation of articles, links and resources which inform our thinking about Behavioural Science and AI.

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Ed Pike Ed Pike

The war for talent

AI talent has officially crossed the line from being a source of competitive advantage to acontrolled asset. The real question: is this a short-term defensive move or the start of a long-term 'talent sovereignty' era?

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Ed Pike Ed Pike

Learning by Doing

Imagine a world where your GenAI learned continuously from your interactions instead of staying static after training. More than the 'memories' that it captures, think evolution.

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If it isn't working, stop it

Starbucks has scrapped its AI-powered inventory counting system across North America just nine months after rollout, following persistent accuracy issues and internal pushback.

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Ed Pike Ed Pike

It is not as bad as I thought, or is it?

Sam Altman, the CEO of Open AI is now saying that AI is not [yet] triggering the 'jobs apocalypse,' he thought it would. Meanwhile, OpenAI’s non-profit arm has been launched to deal with worker displacement while the company quietly preps for a potential $1T IPO.

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Ed Pike Ed Pike

More doesn't mean better.

Uber has achieved near-total internal AI adoption. About 95% of its engineers use AI monthly and around 70% of committed code is AI-generated. Not only that, they burned through their 2026 token budget in just four months.

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Ed Pike Ed Pike

Reputational Risk is Real

South Korean police are pursuing an arrest warrant for a YouTuber accused of fabricating AI-generated and manipulated “evidence” to defame actor Kim Soo-hyun. The Authorities allege fake voice recordings and altered message screenshots drove a viral scandal that severely damaged the actor’s career.

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Ed Pike Ed Pike

McKinsey’s AI Money Machine (Rewired)

McKinsey is overhauling how it makes money as AI reshapes consulting. Roughly a quarter of its global fees now come from outcome or performance based pricing, where payment depends on measurable results rather than hours worked.

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Ed Pike Ed Pike

When AI is designed to be rational.

A Pizza Hut franchisee called Chaac Pizza Northeast, which runs more than 100 stores, is suing the chain for $100 million over an AI system that they installed.

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Ed Pike Ed Pike

X-rays and CT Scans offer more insights

Artificial intelligence is enabling radiologists to extract valuable diagnostic information from routine chest imaging, including identifying patients at risk for osteoporosis and cardiovascular disease without additional scans.

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Ed Pike Ed Pike

Good ethics help?

Anthropics AI solutions, including the Claude family, have overtaken OpenAI (ChatGPT) for the first time since they started in business subscriptions.

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Ed Pike Ed Pike

AI powered drug discovery

Google Deepmind spinoff Isomorphic Labs is close to raising $2bn in new funding to support their aim to accelerate drug discovery.

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Ed Pike Ed Pike

Claude for Legal

Anthropic have expanded Claudes AI tools for legal firms in a move that deepens their reach into organisations to replace tasks, skills and capabilities with AI solutions.

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Disaster Data

The EU Joint Research Centre has just built a dataset that covers over 3,000 disaster events across 175 countries between 2014 and 2024, spanning 26 disaster types and accounting for around 80% of global economic losses.

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AI better in the ER room

If your image of an ER room is of complex, crazy, life threatening and changing decisions happening in the moment, you are not wrong.

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Ed Pike Ed Pike

Will the US midterms be driven by AI?

A recent NBC News article highlights how AI-generated content is quietly but rapidly entering political campaigns, especially in the run-up to the 2026 midterms.

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