What is best, evidence based practice, or practice based evidence? The answer, as ever, is it depends. The first takes science and applies it to the the real world, the second takes evidence from the real world and makes sense of it.

The world of Behavioural Science can be murky. It is a field rocked by replication crisis, misinterpretation of intent and with little regulation. So what is right, or best?

Turbulent times often shake the core of organisations and test their flexibility and ability to reinvent themselves as their once-stable markets become unstable. Whether the turbulence is driven by political, economic, social or technological factors, it is here to stay.

Many organisations are realising that the way things have been done is no longer tenable and that they need to transform to survive.

This is where BeSciAI, Behavioural Intelligence comes in. Blending Behavioural Science and AI to replace the missing link.