Pulse

Welcome to the BeSci AI Pulse, a collation of articles, links and resources which inform our thinking about Behavioural Science and AI.

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Ed Pike Ed Pike

AI in Therapy

Imagine turning the tables on AI and putting it in the therapist chair to see how it is doing - well that is exactly what a team in Luxembourg did.

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Ed Pike Ed Pike

The BCG AI Assembly Line

For the last year, BCG has been building what they are calling their AI Assembly Line. Their consultants have built over 36,000 Custom GPT's in the last year - they claim to be a top creator in the field.

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Ed Pike Ed Pike

Is AI your new work 'friend'

With over 33% of UK adults using AI for companionship at some point in the last year (reported in the Frontier AI Trends study), are we missing an opportunity to bring some humanity and empathy into our workplaces?

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Ed Pike Ed Pike

AI Companionship

In China, Xiaozhi A.I. is a gadget that can have long conversations with children, it is are part of a growing multi-billion dollar AI toy industry where many parents are embracing them as companions for their only children.

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Ed Pike Ed Pike

Who do you trust?

We often talk about Garbage in-Garbage out when it comes to AI. The quality of your outcome depends on the quality of the data it has to work with.

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Ed Pike Ed Pike

90% of Code will be written by AI

In March 2025, the CEO of Anthropic (Claude) CEO Dario Amodei made a bold prediction that in 3-6 months AI will write about 90% of all code and that in about 12 months AI will write 100% of all code.

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Ed Pike Ed Pike

ChatGPT 5.2

So, OpenAI issued a new version of ChatGPT this week, not long after 5.1, and this is what those that know are saying about it.

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Ed Pike Ed Pike

Why I don't use AI

When asked why they do not use AI, Gallup found that 44% surveyed did not believe that AI could help them with their job. 16% did not have access to AI and 11% simply didn't want to change.

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Ed Pike Ed Pike

What people use Copilot for

The 2025 Copilot usage research is in. The team looked at 37.5 million deidentified conversations randomly sampled on a daily basis between January and September 2025.

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AI saving babies lives, in Africa

Imagine a world where an AI system analyses ultrasound images to detect complications, providing timely and accurate diagnostics previously inaccessible to many expectant mothers in low-resource settings.

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Farmer Chat

This is one of those good news stories from AI, thanks to the UN Behavioural Science team.

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The question every parent dreads

Open AI have issued their '2025 State of the Enterprise AI' report today, which looks at two sources to see whether organisations are getting it yet, or not

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The $25m AI enabled Scam

On 3rd Feb, 2023, the South China Morning Post reported that a multinational company's Hong Kong office, had lost HK$200 million (US$25.6 million), due to a sophisticated scam using deepfake technology.

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Ed Pike Ed Pike

Will Autonomous companies be a thing

Can an organisation become truly autonomous? At the Gartner conference in Barcelona, they predict that by 2035, at least one major industry will be led by an autonomous business. In their research paper, they believe that, by 2030, machine customers could drive or influence $18 trillion in purchases.

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Ed Pike Ed Pike

The Sasquatch series

This is one for your coffee break, but also highlights how quickly you can achieve very professional storytelling with AI tools.

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